When designing your project there are a few key items you should keep in mind. Please take some time to read through the
specifications we have outlined below. Doing so will ensure a print that resembles the design you create.
Print Color
Almost all graphic design programs available today allow you to work in both RGB and CMYK formats. Devices like computer
monitors, digital cameras and scanners use Red, Green and Blue (also known as RGB) to produce the images you see. However,
offset printing uses a different set of colors known as CMYK (Cyan, Magenta, Yellow, Black) to produce the vibrant colors we
all see every day in printed items such as magazines, product packaging and other marketing materials. With this in mind,
it is very important to create your files using a CMYK color space to ensure what you see is what you'll get. Keep in mind
that just because you are working with CMYK, that does not necessarily mean that what you see on your monitor is exactly how
the colors will look once printed. Most computer monitors are not calibrated to properly show CMYK.
Below are two examples showing the difference between RGB and CMYK. Although the images are very similar, there are
slight differences in the colors.
